Gabbing About Gestalt

legsOne minute you see it,

One minute you don’t.

Poof.

Presto.

It’s hoodoo —
or voodoo —
magic,
or witchcraft,
or something…..animals

 

Nope–
It’s way more
spooky than that.

It’s about human psychology–
and how we perceive things.

Gestalt is a funny thing.

Observing how your mind
takes a single line,
shape, color, or contrast–
—  or a group of them,

and turns it into a
whole concept
is not only interesting,

…… but can produce
some really startling
effects.

For example…..gestalt

Do you see a pretty girl,
or a guy playing the saxophone,
in this picture?

Look again, man.

Anybody who’s ever gone to a psychologist….

( and as a child, I went to many —
— surprise, surprise, huh?
)

…… knows what a
Rorschach ink blot test is.

You’re supposed to look
at a blob of nothing —

….. and tell them the
first thing that comes
to mind.

Of course,
a reasonable
person would think —
INK BLOT “.

But no, that’s nota
how it’s supposed to work.

And with me,
it seemed
to go rather badly.

The guy would hand me
one of those
ink blot things,

and I’d say it looked like a naked lady.

He’d hand me another one,

….and I’d say that one
looked like a naked lady, too.love

After a couple rounds of this,
he finally remarked :

It seems like you might have
an obsession with sex, young man.

I was shocked,
mortified, stunned …

( ok… not all that much, really )

Hey,”, I said ..

You’re the one that keeps showing me dirty pictures, man.

It’s all a matter of perception, ya see.

.

Look at this picture.

badeyes

Maybe it just looks like
a bunch of blocks to you.

And really, that’s all it is.

But your mind wants to put
it all together into a unified package.

So, back up a bit from the screen,
and presto — you’ll get the message.

I’m not sure it’s all that accurate, mind you …

I’ve been wearing glasses
all my life and …. wait .

Ummmm……

Next slide, please.

.

I’m gonna give you a little task to perform.

No— not that.

Later, perhaps.

Quickly– I want you to tell
me the color each of these words.

colors

No….

Not what the word says
but what color the word is.

Hmmmm…..
not all that easy, is it ?

You look at the word ORANGE,
and it’s hard to say BLUE,
…. even though you see it IS blue.

That’s because the brain
stores color information,
and language information,
in two different parts of the brain.

And the information from
one part is overriding the
information from the other part.

Confused?

Welcome to my world, baby.

.
cola
Often, an image or representation won’t give you a lot of information.

And your brain will try to
fill in the blanks, as it were.

Observe the simple cues in the picture —
color, shape, and a few letters.

Yet, very few people
would fail to come
to a quick conclusion
of what this image is.

Corporations use this concept
a good deal to their advantage,

………….. in everything from logos to advertising.

After all, why tell you stuff
about their product that
might be true, or might not….

…. when they can lead you
to draw your own assumptions/conclusions.

And since all the parts necessary
to make an accurate decision aren’t provided,
well, it’s not hard to see the
potential errors that can be made.

Harmless or not, these kinds of ads
are very persuasive, and appeal
to the deepest reaches of the mind.

But it’s not the only technique they use on you.

Not by any stretch of the imagination.

Take this example —
the new Wendy’s logo. mom

See the word under the girl ?

Why is it there?

To give you a
subliminal impression —
home, apple pie —
and, of course, MOM.

Again —
‘they’ don’t want you
to notice it consciously.

They’re playing upon a
necessary function of your brain —
— the ability to make
sense of the world around us –

but, of course,
using it for their own purposes.

Me, I prefer more recreational uses.

enoch1

Tell ’em, Frank.

THE HOO DOO YOU DO

Hoy!

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6 thoughts on “Gabbing About Gestalt

  1. julespaige says:

    Visual puns. 🙂

  2. Great, fun post, C!!! 😀
    I love this kind of stuff! It seems magical and otherworldly!!! 🙂
    My freshman year of college, in Psych 101 class, we did the Rorschach Ink Blots…I thought all of them looked like reproductive systems, or something sexual. I made the professor laugh. But, I wasn’t trying to be funny.
    HUGS!!! 😛

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