Franco Mosca’s Scooter Art

Today
our weekly
Saturday Car Post
hosts a series of
Lambretta / Vespa
images from the
venerable Italian
( Piedmontese )
poster artist,
painter,
and illustrator
Franco Mosca.

.

Mosca was responsible
for the art in the annual
Lambretta calendars in
the years 1951 and
1954;

— his work is still much
favored among the fans
of the genre.

.

Actually, “Scooter Art”
has become increasingly
popular in the 2010’s —

— it certainly has a
special kind of charm
that Mosca’s work in
particular tends to
reflect.

.

As previously stated,
Mosca was a well
known poster artist,
and also created
adverts for:

BMG Bicycles,
San Pellegrino,
Sesa Detergent,
Binacrin Shampoo,
FIAT,
Simmentha Meats,
Paglieri Perfume,
Kendall Motor Oil,
CGE Radio,
Amonn Farm Products,
Zuegg Jams,
Oransoda and
Lemonsoda, etc.

.

Mosca used several
styles in his posters,
and that sometimes
makes his art harder
to spot –

— for instance, he
did a good deal of
work in a neo-socialist
realistic style that is
very unlike any of the
ladies he created for
his Lambretta/Vespa
calendars.

An example of this
style can be found
at the bottom of
this post.

.

He was a prolific
artist, living and
working well into
his 90’s, and is
certainly
remembered
in part for his
beautiful
“Vespa Art”.

.

PS:

Just in case you’re
not familiar with
the Innocenti
(Lambretta) and
Piaggio (Vespa)
lines, both brands
were inspired by
American made
Cushman scooters
(used by G.I.’s)
after World War II
to create popular
economical small
rugged motorbikes,
and they became
ubiquitous throughout
Europe in the 1950’s
and 1960’s.

Lambretta production
has been discontinued
at present, but the
Vespa brand scooter
is still made today
at their plant near
Pisa in Tuscany-

— their most
popular markets
are in Italy,
Britain,
and Southeast Asia.

.

! Ciao !

.

Franco Mosca – 1939 – Fiat 500

 

 

 

 

 

 

 

 

 

 

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