Buying A Car At Sears

First of all —
A Happy St Patty’s Day!

Saturday Car
is called :

Buying A Car At Sears ” –

– and as unlikely as that
might seem to modern
readers, it was possible
during two specific time
periods in U.S. history,
to do just that.

In the first era,
between 1908 and 1912,
you could actually order
your “Sears Motor Buggy”
from the Sears catalog,
and have it delivered to
your nearest railroad

Made by Lincoln Motor
Car Works, 9 models
were available,
ranging in price
from $350 to $500 —
with two-cylinder air
cooled engines making
between 10 and 15
horsepower, and was
propelled by a

They were considered
very durable, and came
with a ten day money
back guarantee.

The models on offer
included :

the upper-level “Model L”,

and economy “Model G” –

but the differences seem
to have been in extras

a fabric top,
running boards,
and pneumatic tires.

Sure, those ‘extras’
probably sound
pretty necessary to
you and I,
but back then,
it was simply
a “motor buggy” ,
after all.

The second coming
of the Sears automobile
was in 1950- –

For three years, they
marketed a car through
their retail outlets,
which although already
on the market and sold
as the Kaiser-Frazer
“Henry J” , was rebadged
and rebranded as the
Sears “Allstate”.

Advertised as “the
lowest-priced full-sized
sedan on the U.S. market ”
– it caused considerable
consternation among
Kaiser Frazer dealerships,
many of whom refused
to service the Sears sold
cars, despite being almost
identical to the Henry J’s.

It had been, for all
practical purposes,
just a marketing scheme
invented by Henry J. Kaiser
to unload surplus new cars –
and it broke down before it
ever had a chance to really
come together.

Two lines of Allstates
were offered –
– both two
door fastback sedans –

called the “Series 4″
with a 134 c.i. 4-cylinder engine making about
70 horsepower,

and the ” Series 6″, with a
L-head 6 cylinder making
around 80 H.P.

The engines were
made for
Kaiser (and thus, Sears )
by Willys-Overland –

the 4 cylinder engine in
the “Series 4” was an only
-slightly modified Jeep
CJ-3A motor.

After two model years
(that varied little
from each other)
only about 2400 of
the “Allstate ” cars in total
were sold, the lines were
discontinued, and Sears
got out of the car business
for good.

Still, they continued
to rebrand and sell
many lines of
and mopeds,
made by Vespa,
Puch and
bearing the
” Allstate ” logo
until the late 1960’s.


!!! HOY !!!