Vintage Pin Up: Al Moore



The 1960 Imperial

Sometimes deciding on a
vintage car project comes
down to figuring out if you
really want to end up
driving a car that every
other car enthusiast else
has/wants, or one that’s
a little more unique,
and downright cool.

After all –
coolness isn’t a virtue
that’s usually found in
mundane or everyday
stuff –
one of the factors that
distinguishes ‘cool’ is

Consider the domestic-made
luxury offerings on offer from
1960:  mostly Lincolns, and

I certainly wouldn’t argue
with a fully restored 1960
Lincoln Continental,
although it’s a bit stodgy
looking and murder to
get parts for – (the later
1960’s models are better)
or much better yet, a 1960
Cadillac Eldorado Brougham
— BUT –
you’ll see a lot more
of these cars than you will
our chosen 1960 coolest car
– the 1960 Imperial
(made by Chrysler).

The corporate geniuses at
Chrysler, who had marketing
an Imperial since 1926,
decided in 1956 to make
“Imperial” it’s own line –
sorta like Cadillac is to
General Motors, or Lincoln
is to Ford.

This had little to do with
making the car better,
although for a while,
Imperial actually was
built on a different platform
and had other distinctive
qualities –
and it was advertised
“America’s Most Carefully-
Built Car”.

1960 was it’s best year
for styling and quality-
yet, it was outsold by
Cadillacs by a staggering
8 to 1.


But that means:
if you have one –
you have one of only
17,500 or so manufactured.

Yes, so,
the makings of cool,

Engine-wise, alas, no hemi’s
were available in Imperial
that year.

However, the virtual bulletproof
413 Wedge with a four barrel
carb was the engine of choice –
(the ONLY choice, actually)
making 350 horsepower with
the also mandatory/also
bulletproof three-speed
A-466 Torque-Flight automatic
transmission with push button
control on the left side dash.

( I personally love those
push button automatics )

The torsion bar suspension
doesn’t wear quite as well,
rust between the rear quarter
panels is common, and the
drum brakes weren’t all that
wonderful, of course.

Still, a very pretty car, and
a predictable rebuild for
the most part – remembering
that there are several
year-specific features like
the nose and grill- and the
limited availability of
reproduction parts.