Vintage Pin Up: Ted Withers

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The Postcard Art of Achille Mauzan

I have repeatedly
been told in the past
by readers and
collectors alike,
that my tastes in
postcard art run a
bit into the obscure –

and,
that’s probably true.

I’ll admit,
for instance,
that there are certainly
artists a lot of folks
have never heard of –
who nonetheless
consistently created
pieces that really sing
to me.

It could be a matter
of color, shading, lines,
or just a witty sense of
humor or an interesting
perspective that grabs
my initial attention —

(and of course,
a pretty girl with a hint
of stocking never hurts )

but there are relatively
few that can combine
all those elements to
create a lasting impression.

One of those artists
would be Achille Mauzan –
although,
I must add,
his work does have
a very large following internationally.

Born in the scenic town of
Gap in the French Alps
in 1883, and a graduate
of the École des Beaux-Arts
in Lyon, he quickly became
one of the leading lights
of the Art Deco movement
in the first part of the
20th Century.

This style and influence
can clearly be seen in his
best poster and postcard
work .

And of course,
flappers, galore.

Although many remember
his advertising posters for
Italian products, and is
often thought of as an
Italian himself, he actually
divided the time of his
working life between
nationalities —

–working for years in
Milano and Turin,
several more in
the Argentine,
and finally back in
Paris and Lyon.

He is especially adept
at communicating
a simmering sense
of sensuality in some
of his saucier postcards–

and while the pastel
colors in the cards are
generally muted,
dabs of bright hues bring
the point of focus exactly
where he wants it to be.

After producing literally
thousands of beautiful
posters, lithographs,
illustrations and postcards,
he finally retired to his
hometown of Gap,
where he spent all
his remaining
time painting until his
death in 1951.

.

!!! HOY !!!

.